Inspiring human kindness.
Branding matters most when it helps people understand what you stand for, trust it, and want to be part of it. That’s why we’re proud to share this latest We Are Acuity case study for Goods For Good and The Kind Network. This was never just about creating a logo. It was about building a […]
Being forgettable is rarely intentional.
Small businesses don’t neglect their brand because they’re careless. They neglect it because they’re busy. They’re opening up, locking up, paying suppliers, answering WhatsApps at 10pm, trying to keep staff happy and customers happier. Branding quite reasonably drops down the list. Somewhere below “fix the card machine” and “order more towels”. I was reminded of […]