Has the penny dropped?
For years, “local” has been treated as the slightly boring bit of the marketing plan. Postcodes, store radiuses, a bit of local SEO, then the same national creative rolled out everywhere. What’s interesting now is how many big players are finally saying the quiet part out loud, local is not just a media setting, it […]
Uncovering the opportunity: multi-site brands.
We’ve recently kicked off a new project with a fast-growing UK education group, and the energy in the room has been brilliant from day one. The first step was a working workshop — not a “talk about brand” session, but the kind that gets to the reality of delivery: when you’ve got multiple locations, multiple […]