Automotive Dealerships.

Empowering Dealers via Marketing Workshops.

In 2024, We Are Acuity put together a series of online Automotive Dealer Marketing workshops to support UK Dealers who had limited marketing expertise. These sessions provided them with valuable insights, best practices, and practical strategies across various marketing disciplines, helping Dealers enhance their local marketing efforts. Each workshop was followed by a 1-2-1 session, run by We Are Acuity, ensuring attendees fully understood the content and had the opportunity to discuss their specific local challenges and opportunities.

Listen instead?

Challenge

Many Automotive Dealers, particularly those without dedicated marketing teams, struggle to navigate the complexities of effective marketing. Limited knowledge of marketing channels, resource constraints, and a lack of structured marketing plans often affect their ability to attract and retain customers. Dealers required guidance on practical, actionable marketing strategies that could be implemented within their local markets.

Solution

We developed a tailored series of online workshops to address key marketing challenges faced by Dealers. Each session covered fundamental marketing topics, including localised campaign planning, customer engagement strategies, digital marketing best practices, and tips on how to optimise their presence across various channels. The key to each workshops’ success was in providing clear, actionable insights, so Dealers could be confident in their marketing capabilities.

It was important to follow-up each workshop with 1-2-1 sessions – when there are lots of attendees, asking questions can be daunting. Personalised discussions allowed for deeper exploration of individual Dealer challenges, clarification of topics that had been discussed and the development of practical action points tailored to their local markets.

Deliverables

A structured series of online workshops covering essential marketing topics.
Practical insights, best practices, and step-by-step guidance tailored for Dealers with limited marketing knowledge.
1-2-1 follow-up sessions to reinforce learning, address individual challenges, and agree on actionable next steps.
Presentation files which could be sent to each attendee post Workshop.

Results

All the workshops were very well received, with Dealers expressing increased confidence in their marketing knowledge and abilities. Many participants implemented strategies discussed during the sessions, leading to improved local marketing efforts and stronger customer engagement.

Feedback indicated that the combination of group learning and personalised follow-up was particularly effective in ensuring practical application of marketing concepts.

By equipping Dealers with the necessary knowledge and confidence, the workshops contributed to more structured and effective local marketing efforts, supporting business growth and customer retention.

“Thanks for the session this morning, all very useful. We are finally seeing progress in our marketing and websites.”

We Are Acuity have been helping Automotive Dealers with their marketing for over 25 years, take a look at the services we provide to see how we can help with your own marketing challenges.

Local Marketing
for Automotive.

We also offer managed digital advertising packages tailored specifically for Automotive, not to mention a range of free guides to help you get to grips with local marketing.

If you’d like to find out how we can make marketing easier for you and your team, get in touch.

Let's talk.

FREE DISCOVERY CALL

Click below to arrange a chat with Peter to
see how we can maximise your marketing.