Monsters that jump out.
I haven’t thought this seriously about Monster Munch since I was about 11. But I really like the new packaging from Walkers Crisps UK. The monsters look great, and more importantly, the redesign seems to understand something brands often forget: if people already love or instantly recognise an asset, don’t replace it. Use it. The […]
Spot the difference.
The brand juggernaut that is the Premier League has rolled back into town. So naturally I’ve been looking at the legs on Newcastle United Football Club’s seahorses while everyone else has been discussing transfers, tactics and whether their new players are worth £70m. That’s because The Toon have asked their army to choose between three […]
Borrow expertise. Never outsource judgement.
Two weeks ago, I spent the day at the Agency Hackers Growth Summit at the Hilton London Paddington. I’ve always enjoyed Agency Hackers events. Running an agency can be a lonely place at times, so it’s refreshing to spend a day with people who understand the ups, downs and day-to-day realities of agency life. Stepping […]
DIY (Design It Yourself)?
The Democratisation of Design (and why it’s both brilliant and slightly worrying) There’s a quiet shift happening in our industry. Not a big bang moment, more a steady loosening of the edges. Design and marketing, once tightly held by agencies and specialists, are now available to almost anyone with a laptop and a bit of […]