Local definition.
We’ve been refreshing our website recently, which means spending more time than is probably healthy thinking about page titles, search terms and what people are actually looking for. One word that keeps cropping up is local. On the face of it, it’s useful. People search for local agencies. Local brochure design. Local marketing support. Local people […]
Your ‘UK consumer’ does not exist.
https://www.weareacuity.com/wp-content/uploads/2026/07/UK-consumer-LI_Blog.mp4There is no such thing as “the UK consumer” anymore. This week’s Centre for Cities report, covered in the Guardian, is a gift to anyone who cares about local marketing. Eleven towns and cities in the UK including Warrington, Barnsley and Wakefield have seen disposable incomes rise twice as fast as the rest of urban […]
Price opens the door, brand keeps you in the room.
Anyone fancy buying a “Global Elegant Off-Road Brand”? So you can “Enjoy Each Moment Outdoors.” It’s “Best Choice for you.” With “Safety,for Family.” Because “We do Crossover Right.” Not exactly compelling, is it? I saw a lot of this in the UAE before Christmas, where automotive brands, many of them fast growing and keen to […]
Local business is our business. And the future’s bright.
If you look beyond the click-bait headlines, 2025 has actually been a year of renewed confidence on our High Streets. After years of challenge and reinvention, local business feels alive again — evolving, diversifying and reconnecting with its communities. At We Are Acuity, we’ve always believed that local business isn’t something nostalgic or sentimental, it’s […]