Seems like AI slop.

LinkedIn's 'Seems like AI slop' label on paper texture background

Watch out, LinkedIn now has a ‘Seems like AI slop’ button that lets you report generic, non-human guff.

LinkedIn says it wants real people and real points of view to stand out, and is actively trying to reduce repetitive, low-substance content in the feed.

Which feels like a pretty reasonable ambition. The number of similar posts I see that feel generic, over-polished and lacking in substance is increasing.

I don’t think LinkedIn is restricting the use of AI (hopefully) – it’s a tool I use to write posts. Instead it’s trying to work out whether anyone had a thought first.

Someone still has to notice something interesting, have an opinion about it and know when the idea needs an edit or simply a better subject.

That’s judgement, and it’s clearly becoming more valuable.

So I quite like LinkedIn’s new button. I haven’t used it yet, have you?

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