Why I still use stock libraries.
I still use stock libraries. Not just for final assets. I use them for mood boards, mockups, texture, reference, composition, and visual bridges when an idea is nearly there but not quite.Sometimes I’m looking for a very specific thing. Real people doing something. A wall texture. A mockup template that gives me complete control. But […]
If the font is free, who paid for it?
I’ve found myself choosing free fonts more and more in brand projects. Not because I don’t value type. Quite the opposite.I choose them because they make life easier for clients. If a font is available through Google Fonts, or included with a free Adobe account, there’s far less friction when the brand starts being used […]
The tools have changed. Creativity hasn’t.
I’ve spent much of this week with tracing paper, graph paper and my favourite pencils spread across the desk. It’s been so refreshing to forget about the Mac for a while and get back to basics. Which probably explains why I’m so bored of talking about AI. Every creative conference, podcast, blog and LinkedIn post […]
Why rejection is part of the creative process.
If you work in a creative field long enough, sooner or later you’ll experience a knock-back on a piece of work you were convinced was heading in the right direction. You’ll spend days – sometimes weeks – shaping an idea carefully, following instincts, trying to solve the brief while still making something interesting. And occasionally, […]
AI: More Headspace. Better Work.
Anyone who knows me will know a conversation about creativity is always going to pique my interest. So when I heard about a morning at Google discussing #creativity and #AI, I was in. What I found really encouraging was how little of the discussion was about shiny tools or replacing people, and how much […]
Sigh.
OpenAI launched its newest generation of image creation last week, and according to many, it’s putting creatives out of work (again). Apparently, a company’s visual identity can now be designed and implemented by one person in just a few days. It’s also opened the door for small businesses who had previously prioritised everything other than […]
Why our EcoVadis Silver medal matters.
I am proud to share that We Are Acuity has been awarded an EcoVadis Silver Medal for 2026. Our latest EcoVadis scorecard has just been published and we have moved from 68/100 to 73/100, a five point improvement year on year, which is a 7.4% increase. That puts us in the top 15% of companies […]
A new year, the same belief…
Local matters. As 2026 begins, it’s tempting to talk about nothing but disruption, transformation and the pace of change. Yet for all the noise, one thing has stayed remarkably consistent since We Are Acuity first opened its doors in 1998, the brands that win are the ones that feel genuinely local, even when they operate […]
CheatGPT Code.
How we used AI to build our Festive slot machine. This year’s We Are Acuity Christmas card is a little different. We’ve built an interactive ‘Festive slot machine’ on our website. Three spinning reels reveal our festive local heroes and the work they have delivered behind the scenes for clients. It’s playful, on brand, and […]