A Lesson in Brand Experience.
On Monday at Battersea Power Station, I explored how Renault are reimagining their physical brand presence. Not a typical dealership, the door said ‘rnlt’, inviting curiosity rather than expectation. This wasn’t about ‘you’re here to buy a car’ which would put many people off. This space was about immersion and exploration. […]
Why the Dealership Is More Important Than Ever.
Over the years, a great deal has been written about what the future of automotive retail will look like. There have been constant attempts to redefine the customer journey. From direct sales to click-to-buy. Agency models to digital showrooms. You name it, and someone has proclaimed it to be the future. Of course, these have […]
If you don’t care you don’t get angry.
Ferrari unveiled its first electric car this week, the Luce, pronounced loo-chey, and the backlash has been huge. The company reportedly lost around £3 billion in one day. At £476,000, the Luce has over 1,000hp, hits 100 km/h in about 2.5 seconds, and offers around 530 km of range. It’s a 4-door, 5-seat GT co-designed […]
More often, it comes down to people.
Some of you may remember me talking about #vanlife over the last couple of years. Well, I recently became a van owner for the first time. A shiny, new-to-me Mercedes-Benz AG Sprinter campervan, and I’m over the moon. A small issue needed sorting, which meant a visit to a Mercedes-Benz Vans UK retailer. My nearest […]
Car finance. Made simple.
Buying a car is the second biggest purchase most of us will ever make. And for many of us, that means we need a little financial support to get in the driver’s seat. Around 8 in 10 new cars bought by private buyers in the UK are now taken on finance rather than paid for […]
Maximum re-spec!
I thought it was about time I showed you some of the automotive work we do rather than just write about it. I’m slightly obsessed with price and spec guides. Not the sexiest sentence I’ve ever written, but for a rapidly growing brand like BYD they’re critical. Over the last two years we’ve been working […]
50 shades of grey.
Eight years of grey reigning supreme in the UK car colour charts, makes you wonder… did we all collectively agree to only ever paint our cars in fifty shades of nothing much at all?According to the latest figures from the Society of Motor Manufacturers and Traders (SMMT), grey was once again the UK’s most popular […]
Inside the Stellantis National Sales Meeting.
Day two at the Stellantis UK National Sales Meeting has reminded us just how powerful it is to bring people together in person. After a period where so much has been done on screens, simply being in the same space as colleagues, friends and partners makes an enormous difference. Conversations move faster, ideas spark more […]
3p a mile should not kill EVs. Lazy marketing might.
When the Chancellor stood up yesterday, most people in automotive already knew a version of this announcement was coming. From 2028, fully electric cars in the UK will pay 3p per mile, and plug in hybrids 1.5p per mile, on top of Vehicle Excise Duty. On paper, that looks like a neat policy fix for […]