Our interactive guides for BYD UK recorded more than a quarter of a million interactions in the last 2 months. So, what goes into making them work?
When designing product brochures, we often talk about the heart and the head. The desire to own, followed by the reasoning that makes buying it feel like a good decision.
Our BYD guides are designed to support both. That means helping people fall for the car, then showing them the details.
The opening pages reinforce why you wanted the car in the first place. The styling, the interior, the technology and the thought of having it sitting outside your house. A beautifully presented product can make someone stop and look.
Then we help the head catch up. Range overviews, equipment comparisons, colour options, pricing and detailed specifications help people work out which version fits their life and budget. All designed to be at-a-glance and easy to digest – a well-designed information table can help them feel confident buying it.
The heart creates the desire, the head gives permission to buy, and both deserve proper creative attention.
And our data shows people explore those details, with range overviews, colours, pricing and specification tables the most visited parts of the guides.
For anyone marketing a considered purchase, give people something to fall for, then help them feel comfortable choosing it.
Over the years, we’ve worked with Citroën UK, Mazda UK, Suzuki GB PLC, DS Automobiles UK, Peugeot UK, Jeep and Leapmotor UK. That experience shapes how we approach automotive marketing, from the first impression to the finer detail.
If your brochures could work harder for hearts and minds, we should talk.
Let's talk.
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