Supporting the Electric Vehicle Revolution.

Citroën Powering sales activation and leading the Electric Vehicle revolution. We Are Acuity is an expert at activating national brand campaigns locally. Part of our challenge is to help clients and their local retail outlets to react to rapidly changing market conditions. We connect national and local marketing activity seamlessly and maximise sales opportunities. We’ve […]

Building a bridge between digital and physical sales.

Citroën Building a bridge between digital and physical sales. Traditional consumer sales journeys no longer exist. Increasingly these journeys are on digital platforms, which has meant that printed materials like brochures and spec sheets are in danger of losing a clear role to play in the process. But this doesn’t mean printed materials don’t have […]

Driving local business for retailers.

Suzuki Aftersales Driving local business by bringing Suzuki’s service promise to life. Suzuki wanted to increase the number of customers using local dealers for servicing. When they asked We Are Acuity to create and develop a campaign to promote an offer – albeit a fantastic one – we recognised an opportunity for a more dynamic […]

Driving local leads

Citroën Retailer Marketing Driving Local Leads For Retailers in a Difficult Market We Are Acuity is an expert at activating global and national campaigns at a local level. Part of our challenge is to help client brands and retail outlets to react to changing market conditions at both of these levels, connecting the two seamlessly […]

How we increased national sales by 67%.

Citroën Ireland Helping national Citroën sales increase by 67% by focusing on the essence of the brand. In Ireland, the first quarter of the calendar year generally represents around 60% of sales for automotive brands, with new registrations on January 1st helping to generate approximately 30% of those sales. With the release of the 201 […]

Keeping a brand at the heart of the community

Dignity Funeral Directors Father’s Day Tributes Keeping a brand at the heart of the community. Dignity is one of the UK’s biggest providers of funeral services, and one of many aspects which helps it stand out is the level of support it offers to the bereaved. In the run up to Father’s Day, Dignity wanted […]

A guide to a successful launch

Citroën A guide to a successful launch. Introducing the New ë-C4. The launch of a new model is always an exciting time in the world of automotive. Even more so when it is your first 100% electric product like the New Citroën ë-C4. Detailed planning goes into every stage – product, pricing, national comms, PR […]

The value of ‘local’ in times of uncertainty

Dignity Funeral Directors Retailer Marketing The value of ‘local’ in times of uncertainty Dignity provides funeral services across the UK, with over 830 funeral locations and 46 crematoria nationwide. It has always been focused on providing an outstanding service to local customers, as part of the community it serves. Working with a large network whilst […]

Citroën Dealer Proximity Targeting

Citroën Dealer Proximity Targeting Bringing national and local together with proximity targeting As part of New Citroën C5 Aircross SUV’s launch, Acuity created a range of dynamic display banners which used the audience’s location to serve up banners from a Citroën dealership literally just downthe road. Listen instead? Share 1600 sales generated from all campaigns. […]