Supercharging the dealer network with GDN banners

Suzuki often uses an irreverent tone in its marketing to further its positioning as a fun brand. That was the case with Grand in the Glovebox, an event designed to drive potential customers to their local dealer’s event with the chance to save an extra £1,000 off the price of a new Suzuki. With the creative promising Suzuki’s ‘grandest’ deal yet, we needed to make sure that as many potential customers as possible saw this opportunity.

This work had a very short deadline and a relatively low dealer budget, so rather than try to reinvent the wheel, we looked to use the national campaign imagery for this local campaign, connecting the local dealers’ comms with the national campaign that was running at the same time. To work within the budget effectively, we needed to ensure that everything was available ‘self-service’ via the Dealer Marketing Portal, with the dealers able to quickly and easily use our quality materials to put together their own specific campaigns.