Maximum re-spec!

I thought it was about time I showed you some of the automotive work we do rather than just write about it.

I’m slightly obsessed with price and spec guides.

Not the sexiest sentence I’ve ever written, but for a rapidly growing brand like BYD they’re critical.

Over the last two years we’ve been working with the Chinese EV giant as they establish themselves in the UK, creating, publishing and maintaining a suite of interactive digital Price & Specification Guides that make complex information feel simple and trustworthy.

So far that’s 9 model guides live, with more to come this year, each built to:

• Help buyers and fleet drivers compare trims and options without getting lost
• Give retailers and the BYD team one “single source of truth” that is always up to date
• Turn QR scans and clicks into real engagement, not just page views.

Our guide for BYD Dolphin Surf clocked up 1,500 users, 51,000 interactions and an average engagement time of 1 minute 55 seconds in the first 3 months since publishing. That’s what happens when clarity does the heavy lifting.

I’m very proud of We Are Acuity on this one, from the nitty gritty of data and disclaimers to the UX, design and workflows that keep everything current at launch pace. Huge shout to the BYD team too, who are fast, focused and genuinely collaborative, it makes doing good work a lot easier when everyone is pulling in the same direction.

If you’re wrestling with complex product stories and need a rational touchpoint that buyers and partners actually use, have a read of the case study here

(P.S. This is part one of a two-part BYD story, there’s more to come on how we support their dealer network soon.)