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Marketing Account Manager (Strategic Lead)

Reporting to: Client Partner

Location: Watford and some WFH potential.

Role Summary:

We’re a full-service Design and Marketing Agency with a specialism in local retailer marketing. The role of the Strategic Lead is to maintain the high standards instilled by our client centric approach across a number of our blue-chip client accounts. A mixture of Watford based office work, working from home and occasional client visits will be required.

Job Responsibilities:

  • The role will entail collaboration with client teams, on both a Creative and Production level.
  • Responsible for adding value to client projects via strategic direction and thinking.
  • In partnership with wider account team, managing the full life cycle of projects from initial client brief to the final delivery, this includes setting and managing project timelines and budgets.
  • A good commercial understanding to identify and drive new business opportunities within the client is crucial.
  • Ability to work with the clients’ other roster agencies to produce campaigns and deliverables.
  • The role entails some management of 3rd party suppliers, so an ability to tightly control a process is important.
  • Ability to manage several projects at once whilst maintaining high levels of client satisfaction.
  • Help compile internal reporting to the business owners on status, results and opportunities.
  • Work cohesively with creatives and studio on all aspects of our workload.
  • Maintain accurate time sheets.
  • Produce accurate client quotes, adhering to Acuity quoting processes.
  • Utilise Acuity’s systems and processes to maintain our high standards.
  • You will be part of a team and report directly into the Client Partner.

Knowledge/Experience required:

  • 3+ years of similar agency/client-side experience is a must.
  • A strong background in managing work in Digital, DM, CRM, and Press/OOH channels is preferred.
  • An operational understanding of digital media channels, trends and techniques is preferred.
  • Able to interpret digital media metrics.
  • Although not directly responsible, experience and knowledge around managing a P&L is essential.
  • Previous experience in managing a team is essential.

Team Management

  • You will be managing a team of up to 2 Delivery Managers (Account Executives) initially and partly responsible for their development.
  • You will have good examples of positive collaborative management where you have supported and developed your team.
  • You have encouraged a great team environment whilst keeping client centricity at the core of the team culture and values.

Client Management

  • Client management responsibility, including day to day project management, management of timings, chairing status meetings, monitoring budgets and client expectations.
  • You are confident with clients, and have a consistent record of taking, interpreting and delivering projects, within agreed timeframes.
  • You’re able to challenge the client when necessary, whilst keeping a positive relationship.
  • Occasional travel to client offices as required.
  • You have the ability to think strategically and are a confident presenter.

About Us

We’re a full-service agency with a specialism in local retailer marketing. We help the likes of Citroën, Dignity Plc, DS Automobiles and Suzuki activate their brands locally across all media channels.

We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.

We believe in the value and power of local business and how important it is to any thriving community.

Local business means taking the needs of local communities into account, it means a more personalised service, it means developing relationships with the people around you. It means being there, on the spot.

Local business can be global, it just means making it feel like it’s focused on ‘you’, whoever and wherever you are.

Local business is what we believe in, and it’s never felt so vital


Interested? Please complete the form below: