Troubled head office marketeers regularly say the same thing. Whether retail, franchise, automotive, food and beverage, charity, hospitality, retail, health, wellness, fitness, veterinary, construction, financial services, travel and leisure or any other with a distributed network of local partners. They all struggle with basically the same pain-points.
We don’t have time to deal with the network’s demands
We’re a small team, and already have too much on our plate dealing with the national needs of the brand. We can’t deal with the volume of incoming requests for assets, brand guidelines or marketing advice. We’ve this month’s sales campaign to get across the line!
We see the most awful things done with our brand.
We don’t want to discourage our local < insert: branches, retailers, dealers, franchisees, or affiliates > as they are trying, but the results are horrendous. And where on earth is the synergy with our fabulous new brand < insert: TV, Radio, DM, Press, Digital > campaign?
We should assert ourselves as head office.
It sometimes feels like the network are running the show and we only see what they’ve been up to after the event. We need a way to get back in front, leading the charge with them back on track and us all heading in the same direction.
We don’t currently have a budget for this.
All budget is currently focussed on national marketing activity, but this is leaving us exposed at locally. We just aren’t sure how to tackle the problem and put forward a business case for local support. If only we knew where to start and then scale to suit our needs?
Just last week we met with another well-known national brand, suffering these exact pain-points. It is amazing how common the situation is. The good news is We Are Acuity has over twenty years’ experience of turning local problems into local advantages. Get in touch!
Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need theirs, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.
Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog
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