<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=998375496925788&amp;ev=PageView&amp;noscript=1">
Acuity Menu

4 things Bricks & Mortar brands say about their local marketing.

Troubled head office marketeers regularly say the same thing. Whether retail, franchise, automotive, food and beverage, charity, hospitality, retail, health, wellness, fitness, veterinary, construction, financial services, travel and leisure or any other with a distributed network of local partners. They all struggle with basically the same pain-points.

We don’t have time to deal with the network’s demands
We’re a small team, and already have too much on our plate dealing with the national needs of the brand. We can’t deal with the volume of incoming requests for assets, brand guidelines or marketing advice. We’ve this month’s sales campaign to get across the line!

We see the most awful things done with our brand.
We don’t want to discourage our local < insert: branches, retailers, dealers, franchisees, or affiliates > as they are trying, but the results are horrendous. And where on earth is the synergy with our fabulous new brand < insert: TV, Radio, DM, Press, Digital > campaign?

We should assert ourselves as head office.
It sometimes feels like the network are running the show and we only see what they’ve been up to after the event. We need a way to get back in front, leading the charge with them back on track and us all heading in the same direction.

We don’t currently have a budget for this.
All budget is currently focussed on national marketing activity, but this is leaving us exposed locally. We just aren’t sure how to tackle the problem and put forward a business case for local support. If only we knew where to start and then scale to suit our needs?

Every day in our travels and conversations we hear about brands that suffer these exact pain-points across multiple sectors. It is amazing how common the situation is. The good news is We Are Acuity has over twenty years’ experience of turning local problems into local advantages. Get in touch!

Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need theirs, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.

Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog


#marketing #digital #retail #localbusiness

Listen instead?

Recent posts

Loving Van Life!

3 October 2024

We think you'll like.

19 September 2024 By Peter Cronin

Simplifying the experience.

17 September 2024 By Steve Parkyn

Local business sales.

12 September 2024 By Peter Cronin

Bringing the town to life.

Contact us.
We love to talk local.

Whether you’ve got a brief ready to go, or just want to talk to someone about your local business marketing challenges, drop us a message and we’ll get back to you within one to two business days.

01923 244 241
info@weareacuity.com