5 Tips for Social Marketing Success

At We Are Acuity, we offer Social Media content, campaign management, and strategic services to clients across diverse sectors. Often, the key to a campaign’s success lies in mastering the fundamentals.

Here are five areas we regularly discuss with clients, along with essential tips for each.

1.      Get the Customer Journey Right
A well-crafted campaign can fail if the customer journey is overlooked. If your goal is to lead viewers to your website, ensure they arrive at the exact information they need, avoiding unnecessary clicks. If a suitable page doesn’t exist, consider creating a dedicated landing page to track engagement. Streamline the journey for a smoother experience.

2.      Relevancy
Relevance remains at the heart of effective marketing. Tailor your Social Media messaging to meet your audience’s needs by targeting the right demographics, personas, and locations. When planning new activities, review the relevance of your approach to maximise impact.

3.      Compliance
Although it may seem mundane, compliance is crucial. Adhere to brand guidelines, and if you’re advertising financial products, ensure all terms are visible and accessible. Staying compliant is essential for responsible advertising.

4.      Choosing the Right Platform
Each platform has its own strengths, so consider where your audience is most active. For B2B, LinkedIn may be effective, while younger audiences often engage on TikTok or Instagram. Adapt your campaign to fit each platform’s style for better results.

5.      Call to Action (CTA)
Your CTA should align with campaign goals. Decide whether you want users to click to learn more or make a booking immediately. Experiment with CTAs to find what drives the best response.

For more insights into our work, check out our whitepapers and guides (all available for free).

If you’d like more detailed advice, why not schedule a FREE 30-minute assessment today here? It will be well worth your time.