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A day in the life of a Creative Lead.

Graeme in the Studio

I was asked to write 'a day in the life of a Creative Lead' at We Are Acuity. After a little thinking, I felt a diary extract of a single day wouldn't cover all the responsibilities (especially if I picked a day where not much happened). But, how do you write up a 'typical' day when few days can be described as such? So, I went with a summary where last Tuesday, today and Thursday-week have been merged to form a pretty-accurate account. How does it compare with your day?



Navigate ‘Waze’ into the studio, 8 miles in <35 minutes = fist-pump.

• Join all-agency Morning Meeting in time for the daily riddle to kickstart the brain. Once solved, the meeting runs through the day’s studio tasks and responsibilities, giving the team a chance to raise questions or confirm they have everything they need.

• Post-meeting, talk 1:1 with anyone who raised a query, or provide more direction and assistance where necessary.

Admin: Log absences, process WFH requests and appointments.



• Get on with something creative. It might be conceptual and time for scribbling ideas, or planning or writing for a job or campaign that I’ll brief into a studio colleague for development.

• Teams. Keep an eye on messages that pop-up throughout the day, responding to urgent ones ASAP.

Deliveroo time. Convince myself that A; I’m helping drivers earn a living by adding £1 to their tip, and B; I’m not being lazy by ignoring the kitchen facilities.

• Check emails. Not all communications are done via Teams – I normally remember this at around now, so look through rows of spam for anything worthwhile.


• Attend meetings, usually one of these:
1, Compass meeting – where a new brief is reviewed internally, scoped and tasks are delegated.
2, Creative briefings – where the scoped job is explained to the studio and I ask them to get creative.
3, Presentations – where the studio response is aired to the wider team or to clients.
4, Business traction meeting – where all senior team members discuss the finer details of running a Marketing Agency.

Check-in with the studio team’s output (esp. urgent tasks). How’s it going? Need anything? That sort of thing.



Review and feedback on initial drafts or creative development. Process studio output and advance it to the next stage (which might be providing more direction or preparing a presentation).

Advise client services team on task progress, discuss next steps and if additional time or resource is required.

• Get back to my own creative tasks until it’s time to unplug.

If you like the idea of joining a team like ours, whether you are from a creative, technical or client service/project management background, or even if you are new to the agency world, then just have a look at our careers page. We are always keen to talk to the right people!

#agencylife #marketing #jobs #greatplacetowork

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