I was asked to write 'a day in the life of a Creative Lead' at We Are Acuity. After a little thinking, I felt a diary extract of a single day wouldn't cover all the responsibilities (especially if I picked a day where not much happened). But, how do you write up a 'typical' day when few days can be described as such? So, I went with a summary where last Tuesday, today and Thursday-week have been merged to form a pretty-accurate account. How does it compare with your day?
• Navigate ‘Waze’ into the studio, 8 miles in <35 minutes = fist-pump.
• Join all-agency Morning Meeting in time for the daily riddle to kickstart the brain. Once solved, the meeting runs through the day’s studio tasks and responsibilities, giving the team a chance to raise questions or confirm they have everything they need.
• Post-meeting, talk 1:1 with anyone who raised a query, or provide more direction and assistance where necessary.
• Admin: Log absences, process WFH requests and appointments.
• Get on with something creative. It might be conceptual and time for scribbling ideas, or planning or writing for a job or campaign that I’ll brief into a studio colleague for development.
• Teams. Keep an eye on messages that pop-up throughout the day, responding to urgent ones ASAP.
• Deliveroo time. Convince myself that A; I’m helping drivers earn a living by adding £1 to their tip, and B; I’m not being lazy by ignoring the kitchen facilities.
• Check emails. Not all communications are done via Teams – I normally remember this at around now, so look through rows of spam for anything worthwhile.
• Attend meetings, usually one of these:
1, Compass meeting – where a new brief is reviewed internally, scoped and tasks are delegated.
2, Creative briefings – where the scoped job is explained to the studio and I ask them to get creative.
3, Presentations – where the studio response is aired to the wider team or to clients.
4, Business traction meeting – where all senior team members discuss the finer details of running a Marketing Agency.
• Check-in with the studio team’s output (esp. urgent tasks). How’s it going? Need anything? That sort of thing.
• Review and feedback on initial drafts or creative development. Process studio output and advance it to the next stage (which might be providing more direction or preparing a presentation).
• Advise client services team on task progress, discuss next steps and if additional time or resource is required.
• Get back to my own creative tasks until it’s time to unplug.
If you like the idea of joining a team like ours, whether you are from a creative, technical or client service/project management background, or even if you are new to the agency world, then just have a look at our careers page. We are always keen to talk to the right people!
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