Collaboration is key.

Henry Ford (you know him, the ‘Car Man’!) once said, “If everyone is moving forward together, then success takes care of itself.” What Mr. Ford was alluding to is that collaboration, at all levels, is a key component to success.

Collaboration between automotive manufacturers and their dealer networks for example, particularly in marketing, is crucial for several reasons. A strong partnership will ensure that campaigns are aligned, coherent, and effectively target the right audience. Manufacturers have the resources to create national campaigns, while dealers possess invaluable local knowledge, enabling them to tailor these strategies to specific regional markets. This localisation is key to addressing different customer demographics, preferences, and needs, ensuring that the marketing is relevant and impactful at both national and local levels.

When manufacturers and dealers work together, they can deliver a consistent brand message across all channels. Dealers are the primary point of contact for customers, they are at the ‘coal face’ if you will, and by aligning marketing efforts, they can reinforce the brand’s values and offerings, from digital activities through to the showroom experience.

Collaboration allows for shared resources and expertise. Manufacturers can provide dealers with marketing assets, training, and technical tools, while dealers offer insights into customer behaviour, local trends, and competitor insights. This ultimately leads to more effective campaigns, higher customer engagement, and increased sales and brand loyalty. In my experience, manufacturers and networks that collaborate in this way, are among the most successful, particularly during more challenging times.

This is something We Are Acuity talked about in detail back in June, along with many other subjects from the world of automotive, when we recorded and published our latest Talking Local Marketing Podcast, focussing on the automotive sector. Graham Robertson, Senior Communications Manager at Dacia, previously with Hyundai joined us as a major contributor. If you operate in this space, or indeed any multi-location business, and you're facing challenges, we've got solutions. Tune in to our 30 minute podcast for insights and actionable strategies to boost your local marketing efforts and help your multi-location brand thrive!

Here's the links to listen. Let us know what you think?
Spotify - Click Here.
Apple Music - Click Here.

Your local retail partners, whether branches, retailers, dealers, franchisees, or affiliates need your support and you need their's, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.

Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog