Focus on internal comms.

Internal communications.

I’ll admit it, this time last year it wasn’t really on my radar. But all that has changed thanks to the wonderful team at the Stellantis Performance Academy and my eyes are now open to the world of internal comms! It was back in Q1 2023 when We Are Acuity were asked to support the world’s fourth-largest automaker to support its UK training academy in driving engagement, improving communication and building community with its network of over 700 local franchise partners across more than 450 sites. Of course we jumped at the opportunity to get involved.

The Stellantis Performance Academy is the sole provider of learning and development for all nine UK Stellantis brands offering sector leading sales and service training for their franchised retailers. The people and the programmes are first class. But communicating, engaging, and promoting what they do, across such a broad and diverse network was a challenge they needed Marketing agency support with.

You see internal comms is Marketing. It’s brand building, it’s tone of voice, it’s engagement, it’s knowing and targeting your audience. It's everything we do at We Are Acuity.

12 months in and we’ve made great progress in partnership with our clients.

✅ Audit complete for existing systems & processes
✅ New branding, house style & brand guidelines live
✅ Communications roadmap in place for the next 3 years
✅ New Poppulo internal comms email platform launched
✅ Personas developed for all key internal audiences
✅ New mission, purpose, vision & values written
✅ Retailer recruitment strategies in development
✅ Academy building rebrand planned
✅ Strong client relationships built
✅ And lots more still to come!

As an agency there’s nothing better than having a client who is passionate about what they do with everyone pulling in the same direction. That’s what you want to work with every day of the week. So thanks to the Stellantis Performance Academy, Calex UK (Learning & Development), Andy Martin, Phil Price, Mark Godson, Simon Foster, Rebecca Thorn and many more for making our work so enjoyable.

As the results of our joint hard work kick in over the coming months we’ll be developing a case study or two so watch this space...and who knows maybe an award win will be on the horizon as well.

If you fancy getting your multi-location business all on the same page, with that little bit of local magic, we are the Internal Communications (IC) experts. We're eager to partner with ambitious businesses in 2024. You can get in touch with We Are Acuity today for a FREE internal communications audit just click right HERE.

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