Here at We Are Acuity, we have many years’ experience of turning national and global brands’ marketing messages into powerful local campaigns that adapt effectively across networks. In other words, we break the big picture down and make it relevant to local audiences.
So, when we watched our client’s recent international launch event, we were delighted to see that they have adopted our ethos. Citroën are launching a new vehicle specifically designed for the Indian market under the mantra ‘Made in India, Made for India’.
During the fantastic launch event, one slide really got us excited. It said: “Global Strategy, Developed locally”. It was as if we wrote the script ourselves! We’ve been saying for years that global brands have local customers and with the New Citroën C3 in India, Citroën have embraced this philosophy completely.
Yes, C3 is already available globally, but Citroën have realised that one, global design may not be as successful in all countries. So, for India (and South America) a new C3 design has been introduced. As Citroën CEO Vincent Cobée puts it; “C3 is our trade name for all of our B-segment hatchbacks around the world which doesn’t mean it’s the same model everywhere. This new C3 differs from the European version as its design has been inspired by and for the countries in question.”
This is a brilliant strategy, localism at its finest and We Are Acuity are excited to see just how successful Citroën are with it. Good luck friends!
If you’d like to see the work we do with Citroën, check out the Work section on our website. https://www.weareacuity.com/work
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