How to fix your local marketing.

In an increasingly crowded digital marketing landscape, brands are shifting away from broad, mass-market approaches on platforms like Google and Meta.

Instead, they are embracing data-driven local marketing strategies that target niche audiences with greater personalisation and relevance.

Key takeaways:

✅ Mass digital marketing is losing impact – Over-reliance on major platforms leads to wasted spend and generic messaging that fails to connect locally.

✅ Local marketing is driving better results – Brands that use a mix of targeted digital, out-of-home (OOH), and community-driven strategies are winning.

✅ Personalisation is key – Segmenting audiences precisely and delivering relevant, localised content fosters deeper engagement and loyalty.

✅ Technology is making local marketing scalable – Advances in audience measurement, media buying, and digital tools are helping brands execute more effective campaigns at scale.

One-size-fits-all marketing is no longer enough. The brands that thrive in 2025 will be those that embrace niche targeting, local engagement, and data-driven decision-making.

🔥 This is exactly what we discuss in our latest We Are Acuity Talking Local Webinar – How to Maximise Your Digital Reach. 🔥


I am joined by Steve Parkyn from local marketing experts We Are Acuity and Nathan Rose from Be Addressable, the UK’s first specialist addressable media agency. Together, we explore how data-driven strategies can help brands deliver highly targeted, personalised marketing campaigns across multiple channels, driving both media performance and consumer engagement.


💡 If you’re ready to take a smarter, more precise approach to local marketing - one that connects your brand with the right people, at the right time, in the right way - this is a conversation you won’t want to miss.

You can watch the recording for FREE just click here.

We Are Acuity have over 25 years experience in driving local retail for independent and multi-location brands , you can learn more about the services we offer by clicking here.

We also have a host of  free podcasts & webinars, whitepapers and guides to enjoy if you'd like more insights into running successful local marketing activity.

Or if you’d like more detailed advice, schedule a FREE 30-minute discovery call.

Let’s talk local. Let’s talk results.