Inside information coming soon.

A company's outward brand voice is usually well versed and defined. Care is taken to ensure positive audience perception and action. Marketing departments follow polished guidelines with considered messaging to achieve their goals.

But this is rarely the same approach when communicating inwardly to their own teams; those who are making the business tick out in the field or at HQ. According to Gitnux Market Data, "Only 30% of organisations are confident their communication strategies are effective". It seems the same attentiveness and consistency applied to marketing are often lacking internally, leading to confused, dissatisfied and under-appreciated colleagues.

Internal communications are just as important as external, and often the missing chapter for your brand. If it's done properly it galvanises teamwork and invigorates performance, staff retention increases and company reputation rises; it cements the values that are so carefully presented to your customers. Market Inspector reports that "Well-connected teams can increase their productivity by 20–25%".

In fact, we think it's so important we're making internal comms the focus of our next Talking Local Webinar Series. We've already secured two specialist panel guests alongside our resident marketing guru Peter Cronin, all gearing up to share tons of amazing insights and experiences. If you don't want to miss out and are keen to learn more about improving your own internal comms, sign up below and keep 11am–12pm (UTC) on 21 October free.