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Is localisation valuable to brands?

Localisation at work.
Tailoring content for local buyers is key to good customer experience, yet many national and global companies don’t give it the attention it deserves. Although you might jump to conclude we are talking just about language, there are so many finer details that need to be considered. Particularly when looking at hyper-localisation, where We Are Acuity feels visual, cultural, contextual, and demographic factors can all play a part in highly effective marketing campaigns.

For example, according to SOCi, Inc., localising your social media content helps brands better connect and engage with local audiences: 72% of brand engagement and 66% of content impressions happen on brands local pages. Because local content, whatever channel, has increased relevancy and so engages far better with local customers than a broad-brush national strategy.

How does the internet feel about this? Well, we decided once again to take this out to #chatgpt to see exactly what it though on the matter:

Yes, localisation can be extremely valuable to brands. Localisation refers to the adaptation of a brand's marketing and communication strategies to meet the unique cultural, linguistic, and demographic needs of a specific market or region.

Localisation can increase brand effectiveness in several ways:

Improving customer engagement: By tailoring content and messaging to the local market, brands can create a more meaningful and relevant connection with their target audience, increasing the effectiveness of their marketing and communications efforts.

Building brand reputation: A brand that demonstrates a deep understanding of local culture, language, and customer needs is often viewed more favourably and can build a strong reputation in the local market.

Enhancing customer experience: Localising the customer experience, such as by offering local language support or adapting products to meet local needs, can improve customer satisfaction and increase loyalty.

Increasing market share: By adapting to local conditions, brands can gain a competitive advantage and increase market share, helping to achieve long-term business success.

Mitigating cultural risks: Brands that neglect localisation may risk offending local audiences or coming across as insensitive, which can harm their reputation and negatively impact sales. Localisation helps brands avoid these risks and ensures a smooth and effective entry into new markets.

In conclusion, localisation can be an extremely valuable tool for brands seeking to increase effectiveness and achieve business success in new markets. By adapting to local cultural, linguistic, and demographic needs, brands can improve customer engagement, build reputation, enhance customer experience, increase market share, and mitigate cultural risks.

Did Chat GPT get it right? What do you think?

Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need theirs, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.

Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

#marketing #advertising #branding

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