This week we recorded our second Talking Local Marketing Podcast, and this time it’s all about the #charity sector. Are you interested how other charities implement and activate their brands locally? Well, you can now tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!
I’m joined ‘talking local’ by marketing and communications specialists Paul Brown and Richard Evens who have many years’ experience working with national charities
Paul spent 20 years in two of the UK's biggest charity brands. Seventeen years with the The Prince's Trust, the charity set up by the King to support disadvantaged young people and more recently the Teenage Cancer Trust, an amazing charity that helps young people who've been diagnosed with cancer. Earlier this year, Paul went freelance, so he’s now got his own independent communications business, Paul Brown Communications.
Richard has been in the corporate sector for about half of his career with big multinationals like Shell and TotalEnergies in a variety of marketing comms roles but has spent most of the last 20 years in large charities such as Oxfam and a couple of long stints at St John Ambulance, where he is at the moment.
Over 40 minutes we discuss the value of local marketing for charities and how to deliver it consistently and effectively across a charity’s decentralised local partners whether #fundraisers, trustees, stakeholders, ambassadors, customers, retailers, or anyone else.
We bounce around tips and tricks on:
· Immersing your local partners in your brand
· Engaging them as an extension of your marketing team
· Helping them do more marketing by making it much easier
· Improving relevance in your marketing to engage local audiences & communities.
If you are a marketeer in the Charity sector, whether a Marketing Director, Manager or Executive, and are struggling across any of these areas, have a listen. Not only will you discover how common these challenges are across all sectors, but also some great ideas on how to tackle them.
Here's the links to listen. Let us know what you think?
Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need theirs, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.
Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog