This week we recorded our third Talking Local Marketing Podcast, and this time it’s all about the #realestate and #estateagency sector. Are you interested how other estate agency brands implement and activate their brands locally? Well, you can now tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!
I’m joined ‘talking local’ by marketing strategy expert Simon Leadbetter and experienced speaker, coach, trainer and estate agent Jonathan Handford both of whom have a wealth of experience in property sales and marketing.
Since 2016 Simon has worked in marketing with some of the UK's biggest estate agency brands, such as Countrywide, Knight Frank, Keller Williams UK Estate Agents and Fine & Country. Earlier this year, Simon founded his own independent strategic marketing agency, unchained.marketing.
As a Non-Executive Director of Fine & Country, the global network of licensed real estate locations, Jonathan is committed to the upper quartile of the property market focussing on luxury property. In 2019 he was recognised as the Best Overall Operator from 325 Fine & Country offices across the world.
Over 35 minutes in our podcast we discuss the value of national and local marketing for estate agency brands and how they can deliver brand value consistently and effectively across their decentralised local partners whether licensees, franchisees, branches, brokers or anyone else.
We discuss the realities of:
· How a strong brand can support the local proposition
· What marketing help estate agents need at local level
· How digitalisation has impacted the sector
· How to build a reputation with local audiences.
If you are a marketeer in the Estate Agency and Real Estate sector, whether a Marketing Director, Manager or Executive, and are struggling across any of these areas, have a listen. Not only will you discover how common these challenges are across all sectors, but also some great ideas on how to tackle them. I’ll put the links in the comments below.
Here's the links to listen. Let us know what you think?
Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need theirs, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.
Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog