It's all about Franchising!

This week We Are Acuity recorded our latest Talking Local Marketing Podcast, and this time it’s all about the #franchise sector. Are you interested how other franchise brands implement & activate their brands locally? Well, you can now tune in to hear the conversation on Apple Music, Spotify and Google Podcasts!

I’m joined ‘talking local’ by Qualified Franchise Professional Phil Mowat QFP & franchise marketing tech expert Dominic Le Claire both of whom have a wealth of experience in franchise branding, marketing, growth & development.

Phil jumped into the franchise industry in 2009, helping his sister transform a small business into a flourishing franchise with over 350 employees and 40 franchisees. His expertise grew as a qualified Business Coach for ActionCOACH UK, after which he joined a global franchise leading a 100+ local network as well as the national franchise support and recruitment teams.

Four years ago, Phil joined the UK’s most experienced group of franchise consultants at the highly respected Ashtons Franchise Consulting rising to Managing Consultant in April this year.

Through this journey, Phil came to realise the immense value of effective business processes and systems, enabling teams to work smarter, not harder, & ultimately generate greater profits. A strategy that's absolutely vital for any ambitious franchises to thrive.

Dominic is a seasoned & results-oriented leader in MarTech, with a passion for the franchise industry, marketing, and SaaS. His primary focus is on providing innovative solutions that effectively address critical needs while delivering impressive return on investment. For the last 8 years Dom’s focus has been ‘brand to local’ with a number of market-leading SAAS providers such as DevHub and Pica9. There's nothing he enjoys more than empowering brands to connect with their customers through their local marketing.

Over 35 minutes in our Talking Local podcast we discuss the value of national & local marketing for franchise brands & how they can deliver brand value consistently and effectively across their decentralised local franchisee network.

We discuss how you can:

·     Effectively maintain brand consistency across ALL franchise touch points
·     Get franchisees pulling together as part of ‘ONE’ marketing team.
·     Make it easier for franchisees to do MORE effective local marketing.

If you are working with an established global, national or ambitious, growing brand in the Franchise sector, whether in a Sales, Marketing, Brand or Procurement capacity, and are struggling across any of these areas, you’ll want to hear what we have to say. Not only will you discover how common these challenges are across all sectors, but also some great ideas on how to tackle them.

Here's the links to listen. Let us know what you think?

Spotify
Click Here.

Apple Music
Click Here.

Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need their's, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.

Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

#marketing #branding #franchises #podcast