We Are Acuity recently recorded another edition of our popular Talking Local Marketing Podcast. This time we focus on a real favourite of ours; the vibrant #franchise sector.
We are joined by Qualified Franchise Professional Phil Mowat QFP of Ashtons Franchise Consulting and Dominic Le Claire CEO and Founder of recently launched Martech Consultancy On Locally.
Both Phil and Dom have a wealth of experience in franchise branding, marketing, technology, growth & development.
Over a very enjoyable 30-minute conversation we uncovered ideas on how franchises can fully immerse and engage their franchisees in their brand, leverage their value by making marketing easier for them and helping them to engage effectively with their local audiences.
We cover the challenges, as well as the proven approaches that exist for any multi-location business, whether franchised or not. It's amazingly reassuring that we are all dealing with similar situations day-in and day-out. Does this sound familiar to you?
“Make it easy. Don't overcomplicate things. You know, whether you're using tech or not using tech, you've just got to make it simple. Any kind of sharing of costs can help encourage that.
But I think that the other element, which I've mentioned three times now, which I'll keep on harking back to… show people with data what success means, like using analytics. There's nothing better than a good success story that's driven by, you know, some kind of numbers."
During the session, we also give tips and ideas on how to engage franchisees and get them working as an extension of your central marketing team.
If you are in franchise marketing, or marketing in any sector it makes great listening. To learn how franchise brands implement & activate their brands locally tune in to hear the conversation on Apple Music, Spotify and Google Podcasts. It will be worth your while.
Here's the links to listen. Let us know what you think?
Your local partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need their's, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.
Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog
#franchise #marketing #branding