“Every child is an artist, the problem is staying an artist when you grow up” Pablo Picasso
We all started out at an early age with a crayon, pencil, or brush in hand. Mark-making was natural. We expressed ourselves inventively, regularly got lost in our imaginations, & all had our own uniquely creative ways.
But at some point we were told we needed to stop ‘messing about’ & pick up a book to gain wisdom. We were told we needed to learn facts & memorise them. We were marked on regurgitating word for word. We stopped trying stuff, we stopped experimenting, we stopped being #creative.
As Tom Goodwin’s recent post https://lnkd.in/ecqhAtsC we were taught all sorts of things, & taught never to challenge them. The North Pole was up, there were 24 hours in a day and of course e=mc2. We were split onto academic, non-academic & sporty types. We were pigeonholed & then, that was it… for life.
Many leave education saying, ‘I’m not creative’. Why is that? I read Albert Einstein wasn’t actually the best physicist, it was his ability to think creatively that made him truly great. He said 'Creativity is intelligence having fun.'
So why do we close the door on our natural creativity? Oxford Languages defines creativity as ‘the use of imagination or original ideas to create something; inventiveness.’
Creativity is not just being artistic. It’s not our ability to draw or paint so accurately it could be mistaken for a photograph. Creativity is so much more.
It comes from having permission to express yourself freely. It can start with mark making, but could start with any form of self-expression. It really doesn’t matter.
But that creative tap needs to be turned back on.
That requires a receptive, nurturing culture & environment. One that allows us all to release ourselves of our ingrained shackles & free our minds.
This is what we try to do at We Are Acuity.
Why is creativity so important for #agencylife ?
Because it adds huge value across our business. It allows us to think outside of the box, to experiment, to break boundaries & to be fearless in challenging perceptions.
In the #UK our #creativeindustries are world-leading, & we celebrate being a part it. We are proud.
According to UK government figures, from 2010 to 2019 the Creative Industries grew over 1.5 times faster than the wider economy & its workforce grew at almost 5 times the UK rate. In 2021 it generated £108 billion in economic value & employed 2.3 million people.
Creativity was for many years undervalued. Finally this year it's been recognised as one of five priority sectors for growth in the UK economy.
For our 25th Birthday celebrations last week we all turned on our creative tap helped by none other than the Shoreditch Sketcher Phil Dean with an urban sketching safari around the City of #London, followed by an evening of socialising, fine food & of course very creative drinking games.
If you like the idea of joining a team like ours, whether you are from a creative, technical or client service/project management background, or even if you are new to the agency world, then just have a look at our careers page. We are always keen to talk to the right people!
#agencylife #marketing #jobs #greatplacetowork