Local Marketing Challenge #13

Keeping Your Network Happy

Continuing the We Are Acuity series of local marketing challenges, this time looking at how national brands might go about keeping their networks of retailers and partners as 'happy as a dog with two tails'!

Keeping retailers and partners happy requires a thoughtful approach that balances the brand’s goals with their needs. Here are some thoughts:

🖥️ Tailored Marketing Resources
Provide editable templates for flyers, social media posts, in-store displays etc etc and use an online portal to ensure easy access.

🤝 Co-Branding
Offer co-branded materials that maintain brand consistency, while reflecting local preferences.

🎓 Training and Insights
Host webinars and share market trends and case studies to empower your partners’ efforts.

💷 Financial Support
Set up co-op marketing funds with clear usage guidelines and simple reimbursement processes.

💬 Communication
Hold regular check-ins and share success stories to foster collaboration.

📍 Localised Campaigns
Collaborate on campaigns tailored to regional audiences. Use geo-targeting for digital ads.

By focusing on collaboration and proactive support, brands can drive loyalty and success across their networks.

For more insights into marketing with a network of retailers or partners, check out our podcasts & webinars, whitepapers and guides (all available for free).

Have a look at our Local Business Marketing page here.

If you work for a multi-location brand and you’d like more detailed advice, why not schedule a FREE 30-minute assessment today here? It will be well worth your time.