Local Marketing Challenge #15: Campaign Integration.

Today’s Marketing Managers don’t have it easy.

The requirement for campaigns to be seen far and wide means advertising must be produced for an ever-increasing list of channels. Gone are the days where a campaign consisted of different sized press ads, OOH posters, a radio spot, POS, and a few outside-the-box ideas relevant to your audience. All those solutions are still in the mix, but so is a whole www. of options, plus email, social, dynamic digital and addressable channels.

Throw into the mix the need for relevancy and getting the most from those digital options to enable better audience targeting, data-driven insight here, an A–B test there, localised variations and the all-important brand and campaign consistency, and you begin to appreciate the challenges of a modern marketer.

Consumers move seamlessly between platforms, but aligning messaging across social, email, paid ads, and offline channels whilst ensuring each touchpoint complements the others without too much repetition is an art.

Marketers may be forgiven for losing focus on either relevancy, channel suitability, or localisation, especially when adapting the key visual or core headline requires high level approval – it’s easier to run with what they’ve already got.

But success in today’s marketing world is underpinned by a perfectly integrated blend of creativity, strategy, agility, and collaboration.

If you’d like to learn more about how to harness the power of an integrated media strategy, have a look at our latest webinar Talking Local: How to Maximise Your Digital Reach. We dive into practical insights and real-world examples. You can watch the recording for FREE just click here.

In the webinar, our Local Marketing expertise is joined by Be Addressable Director Nathan Rose to provide insights into how you can leverage data-driven strategies to deliver targeted, personalised campaigns across multiple channels, enhance your media performance and consumer engagement.

We Are Acuity have over 25 years experience in driving local retail for independent and multi-location brands , you can learn more about the services we offer by clicking here.

We also have a host of  free podcasts & webinars, whitepapers and guides to enjoy if you'd like more insights into running successful local marketing activity.

Or if you’d like more detailed advice, schedule a FREE 30-minute discovery call.

Let’s talk local. Let’s talk results.