A common mistake we see the local branch of a big brand make, when it comes to their own marketing, is the total focus on the ‘here and now’.
"We’ve got targets to hit, so let’s get…
… Emails sent!"
... Facebook ads posted!"
… Banners placed!"
(or whatever the current silver bullet is).
The constant panic to SELL! SELL! SELL! just to keep up with HQ’s ever-changing time and volume goalposts is etched into their DNA. So much so, that instigating a behavioural change is almost impossible.
Or is it?
There is a way - and when it’s explained clearly to them we’ve seen radical improvements at organisations of every size.
It's one of the tools we provide - a template that sets out, in layman’s terms, what the typical buying-cycle looks like in THEIR sector.
And we suggest what marketing activities they could be doing to support EVERY part of that customer journey, not JUST the selling part.
- How can they raise awareness locally, and when?
- How can they build reputation amongst local prospects?
- Where does customer retention fit in to their plans?