It's a buzzword for small, nippy vehicles like electric bikes, scooters, and small electric cars that are transforming how we move through our towns and cities. Once primarily seen on the continent, this fresh approach to urban mobility is now gaining traction here in the UK.
Perfect for short trips—popping to the local shops, commuting to work, or meeting friends—micromobility is not only a game-changer for local communities but also a golden opportunity for businesses on the high street.
For local communities, #micromobility offers a breath of fresh air—literally.
With fewer cars clogging up the roads and belching fumes, towns can be cleaner, quieter, and more enjoyable to walk around. Electric scooters and bikes make it easier to get from A to B without the hassle of parking or traffic jams.
Plus, with fewer people relying on traditional cars and vans, there’s less congestion, and the environment gets a welcome boost
But what about local businesses?
Well, earlier this year, Citroën UK asked us to support the Ami – their compact, 100% electric city vehicle. Initially launched with a focus on retail sales, new market insights revealed a significant opportunity in business sales, an audience that had been previously overlooked.
For businesses seeking an attention-grabbing mobile advertisement that’s eco-friendly and affordable, or for those needing a highly efficient ‘last mile’ delivery vehicle, the Citroën Ami was the perfect solution.
We've just published a Case Study on what we did, I'll put a link in the comments below if you are interested. At We Are Acuity, we proudly support these kind of innovations. Well done Citroën for leading the way!
But there are loads of other cool micromobility and last mile options out there, too. The Microlino, Bradshaw Electric Vehicles, B–ON and many more as well as companies like Raleigh UK Ltd, Fernhay Solutions and Pashley Cycles who are pioneering electric cargo bikes that allow for the fast, eco-friendly delivery of goods, making it easier for small businesses to operate efficiently without contributing to pollution.
So, whether you're a customer or a business owner, #micromobility isn’t just about getting around—it’s about keeping our high streets vibrant, clean, accessible, and ready for the future!
If you work within micromobility, we’d love to understand your view and talk to you about the future of mobility. Why not schedule a FREE 30-minute assessment today here? It will be well worth your time.
Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog