Product Literature still matters in the Digital Age.

In recent years, many manufacturers have moved away from printing detailed product literature, opting instead to focus on online resources to save costs.

While this shift makes sense on the surface, it often leaves a critical gap in the customer journey—both before and after purchase.

Consider your customers during the research and consideration phase.

They need detailed, accessible, and easy-to-digest information to make informed decisions.

After purchase, they might look for the same information to validate their choice or understand how to maximise their product’s potential.

Yet, all too often, websites don’t offer the same depth as traditional brochures and guides, leaving customers without the answers they need.

The numbers back this up.

A study by Catsy found that 86% of B2B buyers consider comprehensive product data sheets pivotal in their decision-making process.

Additionally, Gartner reports that B2B buyers spend only 17% of their time meeting with potential suppliers, dedicating the majority of their time to independent research.

If the detailed product information isn’t easily accessible, your business risks being overlooked.

This applies just as much in B2C contexts.

According to Salsify's 2021 report, 88% of consumers consider detailed product content extremely or very important when making a purchase decision.

Furthermore, 51% have returned an online purchase because the product did not match its description, highlighting the necessity for accurate and comprehensive product information.

This doesn’t just affect customers; sales teams are feeling the strain too.

Without clear, comprehensive product literature at their fingertips, conversations with prospects can become awkward and time-consuming.

Searching for facts during meetings undermines confidence and wastes valuable time.

At We Are Acuity, we understand the challenges manufacturers face across industries—from automotive to construction, technology to healthcare.

Over the past 15+ years, we’ve helped countless businesses by creating product literature that is not only cutting-edge and responsive but also practical and expertly designed.

If your business has felt the pinch of missing product literature, you’re not alone—and we’re here to help.

Let’s start a conversation about how we can bridge that gap together. Your customers—and your sales teams—deserve better tools. Let’s make them happen. You can see some of what we can do here.

If you are a brand who feels there's a gap in their customer journey, we'd love to talk about whether product literature could fill it. Why not schedule a FREE 30-minute assessment of your approach today, you can do that here?

It will be well worth your time. Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog