Revolutionising the creative industry?

AI is disrupting the world once again! Every so often a new AI program pops out onto the market to push boundaries and test limits, and in turn test peoples’ limits.

Introducing the newest AI phenomenon - Midjourney/DALL·E 2. This new programme is pushing people to question whether AI can truly produce art, and if it’s here to revolutionise the creative industry! People fear the unknown and rightfully so, when AI Artwork is winning art competitions left, right and centre! But can an AI do what creative teams have spent years practising?

For those of you yet to discover the realms of AI generated content, these amazing programmes can produce truly unique pieces of art in seconds, ranging from policemen exploring the shire, to cockapoo’s surfing in Barbados, all produced by a single line of copy. The opportunities are truly endless, and therein may lie the problem.

Like all things it all comes down to moderation and understanding, AI can be a very powerful tool in the right hands, but it can never truly create the perfect piece of artwork for your campaign. Human interaction and skills will always be needed to ensure briefs are met, creative is on brand and everything is exactly as the client wants. There is only so much creativity in a robot surely?

Here at We Are Acuity, we love working on creative briefs, putting our studio to task and utilising their years of experience to develop the perfect campaign to fit the brief. If you’d like to put us to the test against an AI – we’re game! Why not arrange a FREE 30-minute creative conversation here? It will be well worth your time.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

We Are Acuity #challengeaccepted #creative #AI