Internal communications and local marketing are more alike than they might seem at first glance. Both disciplines focus on understanding their audience, delivering relevant messages, and driving engagement.
Internal communications (or internal comms) are about connecting with employees within an organisation. It's about fostering a sense of community, sharing crucial updates, and ensuring that everyone is aligned with the company’s goals and values.
Similarly, local marketing aims to engage with a specific community, tailoring messages to resonate with local audiences and reflecting their unique values, interests, and needs.
In both cases, the success of the communication relies on a deep understanding of the audience. Just as internal comms professionals need to know what motivates and concerns employees, local marketers must grasp what resonates with local consumers. Both fields also require a consistent, authentic voice—one that builds trust and fosters a sense of belonging.
Ultimately, the goal is the same: to create strong, meaningful connections.
Whether it’s with employees or local customers, the strategies employed in internal comms and local marketing aim to engage, inspire, and drive action, reinforcing the importance of clear, thoughtful communication.
Would you agree?
If you fancy getting your multi-location business all on the same page, with that little bit of local magic, we are the Internal Communications (IC) experts. We're eager to partner with ambitious businesses in 2024 and 2025. You can get in touch with We Are Acuity today for a FREE internal communications audit just click right HERE.
#internalcommunications #marketing #local #brand