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DESIGN | MARKETING | ADVERTISING

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The big questions in Food & Beverage.

At the beginning of 2022 we talked about the welcomed post-pandemic bounce back for Food & Beverage as the UK returned to eating out in droves.

Sources said there was a potential £3 billion in growth up for grabs by 2025 and managed, branded, or franchised pubs and restaurants were set to be the biggest winners. Brands like wagamama Frankie & Benny's and Chiquito Restaurant, Bar and Mexican Grill or Greene KingOakmann Inns & Restaurants Ltd and Adnams.

Then in March sources predicted the ‘food to go’ market would also see significant growth of +£1.7 billion by 2025 the majority in travel, coffee shops/cafés and street food. GreggsCosta Coffee and Pret A Manger are already making moves to capitalise on this.

In the last 6 months though new, unexpected challenges have appeared for the sector with the cost-of-living crisis, staffing problems, high inflation, and supply chain issues.

Just this month Andy Hornby, CEO of The Restaurant Group plc, said while people were still eating out, they were “starting to tighten their belts”.

But these current economic challenges are familiar foes for the Food and Beverage sector.

COVID proved the resilience of the hospitality sector at local level. Once tools were provided by Head Offices, it showed significant agility & innovation in the face of diversity. Using technology and agility it survived social distancing and even multiple locks downs.

This digital transformation has begun. But it can’t stop there. The economic challenges of the next few years require further investment by brands to enhance their local network’s abilities. It’s already proven that it will pay back dividends.

Join us for 30 minutes at 15:00 (BST) on 29th September for answers to the BIG questions in Food & Beverage, that’ll get your brand through the next 12 months.

'Successful Brand implementation and activation in the Food & Beverage sector.' is presented in collaboration with our partner Marvia. Register here: https://lnkd.in/eAUiTyp6

#restaurants #foodandbeverage #marketing
 

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