The power of a fully integrated Media Campaign.

When taking a local business, its services, and products to market, the value of a fully integrated media campaign cannot be overstated. In today’s fragmented media landscape, businesses need to cut through the noise with a strategic blend of digital and more traditional channels, ensuring consistent messaging and maximum reach.

Integrating digital media channels, such as social media, programmatic advertising, and display, provides businesses with precise targeting and real-time adaptability. But the real magic happens when these digital tactics are combined with powerful offline channels like addressable media, DAX radio, and eye-catching video billboards.

This multi-channel approach amplifies the brand message, reaching audiences in diverse settings, whether they’re scrolling on their phone, listening to a favourite podcast, or out and about in their local community. Addressable media enables hyper-local targeting, while DAX radio offers dynamic, personalised audio advertising. Meanwhile, video billboards provide high-impact, memorable brand moments.

By harmonising digital precision with the broad reach and presence of traditional media, businesses can build stronger brand awareness, drive engagement, and create a seamless customer journey from awareness to action.

If you’d like to learn more about how to harness the power of an integrated media strategy, have a look at our latest webinar Talking Local: How to Maximise Your Digital Reach. We dive into practical insights and real-world examples. You can watch the recording for FREE just click here.

We Are Acuity have over 25 years experience in driving local retail for independent and multi-location brands , you can learn more about the services we offer by clicking here.

We also have a host of  free podcasts & webinars, whitepapers and guides to enjoy if you'd like more insights into running successful local marketing activity.

Or if you’d like more detailed advice, schedule a FREE 30-minute discovery call.

Let’s talk local. Let’s talk results.