Brochures have been a key part of the sales journey for We Are Acuity’s clients for many years. For example, we’ve created brochures for automotive brands such as Fiat, Alfa Romeo and Jeep as well as Stellantis’ brochures for Citroën UK and DS Automobiles for over 15 years. Refining our processes with each iteration we create meaningful, tactile, touchpoints with the brand.
So why after all these years are we still such big fans of the brochure format?
· It’s an amazing brand communication.
· It tells a story unlike most websites.
· Has pace with beginning, middle and end.
· An emotional touchpoint with the customer.
· Used during active evaluation.
· As well as for post-purchase reassurance.
· They can be localised and personalised to suit the audience.
· We can see there’s an appetite through orders and downloads.
As a species we have a long history of storytelling. It’s as universal and ancient as humankind. It exists to entertain, to inform and above all to create an emotional connection with people. And creating emotional connections is what brand building is all about.
“Marketing is no longer about the stuff you make, but the stories you tell…” Seth Godin.
With an increasing focus on sustainability for many brands in recent years, we decided now was the right time to review how we did things including print fulfilment and set about coming up with the perfect new solution for our clients capitalising on the very latest opportunities technology presented.
Of course, we knew we could deliver something creatively impactful, but we could use technology to ensure that every single digital brochure was adding value in brand new areas. For clients, tracking would let every retailer see the role brochures played in the long sales journey, whilst data collection would help them build knowledge of their customer base and how best to engage with it.
If you’d like to see how we drove customer engagement and data capture with interactive brochures, I’ll post a link to our full case study in the comments below. Or to see our full brochure credentials please click here https://lnkd.in/ebr4kRtW If you’d like to discuss how we can help you with your brands brochures just get in touch. We’d love a conversation.
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