Social Media is a key, always-on Local Marketing channel for businesses across all sectors. Getting the basics right is important, but where to start? In this whitepaper we share our top tips for ensuring you're set up for success.
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Got questions about getting your socials right?
You’re not alone. We work with brands every day who want to make social media work harder for their local audiences. Here are some of the questions we hear most often – and a few pointers to get you started before you download the guide.
How do I know if my social media is set up correctly for local marketing?
Many brands start posting without a clear structure or objective, which makes it difficult to achieve measurable results. Our whitepaper highlights some key foundations every business should have in place. Once you’ve mastered the basics, we can help you refine your local strategy to ensure every post works harder for your brand and your locations.
Which social media platforms should my business focus on?
There’s no one-size-fits-all answer — the best platforms depend on your audience, goals, and message. The guide covers how to think about platform choice strategically, but if you’d like to move from basic setup to truly optimised, locally resonant content, we can help you pinpoint the right mix for maximum impact.
How can I make sure my social media campaigns actually drive results, not just engagement?
Likes and follows are great, but they don’t always translate into footfall or sales. The whitepaper shares tips for setting up campaigns that convert, and we can then help you track, analyse and optimise those campaigns to deliver tangible business outcomes.
What should I be aware of when it comes to compliance on social media?
From finance offers to regulated sectors, compliance is a detail that can’t be overlooked. Our guide touches on the essentials you need to know, but for multi-location brands managing content at scale, we can help you establish robust frameworks that keep every post on-brand and above board.
Once I’ve got the basics right, how do I take my local social strategy to the next level?
That’s where we come in. The whitepaper gives you the groundwork to build confidence in your approach, and from there we can help design a tailored strategy that connects your brand’s purpose with local audiences – turning social channels into a consistent growth driver across your network.
Transform your Local Marketing.
"We Are Acuity added insight and creative expertise to an established and successful marketing and account management team. Contributing to a 8% YOY increase in margin and increased levels of repeat purchase within the defined geographic areas targeted."
Richard Evens Commercial Marketing Director St.John Ambulance
"The marketing has been targeted to our area of influence and has produced incremental leads for our team to follow up… we've found that as these leads are local and are within our territory, these customers are easier to appoint and follow up."
Amarjit Shokar Dealer Principal Mazda Romford
5 Local Marketing Tips for Social Media Success.
Read through the 5 areas that we speak to our clients about most often, with tips on the things you need to be thinking about when managing a social meda campaign.
01923 244 241
info@weareacuity.com
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