Is your marketing agency really delivering what you need?
If your business sells or operates through local partners, whether that’s retailers, venues, dealers, franchisees, agents or anything in between, you face a very specific set of marketing challenges.
You’ve got the national brand activity to consider, building awareness and desire at scale. Then there’s the more tactical, often time-sensitive marketing that happens at local level. In some organisations that sits centrally. In others it’s completely devolved. We’ve seen every model, each with strengths and pitfalls.
Helping brands and their networks make marketing more effective, together, is our speciality.
These questions might help you decide if that’s a speciality you could benefit from.
No video selected
Select a video type in the sidebar.
To download your free copy, simply enter your details.
Before you ask your agency, ask yourself...
Many marketers tell us they’re not always sure what 'good' looks like when it comes to choosing or evaluating an agency, especially when local activation is part of the mix. Here are some of the questions we hear most often, and a few pointers to get you thinking before you download the whitepaper.
How do I know whether my agency truly understands the challenges of local marketing?
It’s easy for agencies to talk about brand, but local activation is a discipline of its own. The whitepaper will give you a framework for evaluating the fundamentals. Once you’ve reflected on those, we can help you assess where the real strengths and gaps lie.
Should my agency be supporting our partners directly, or just the central team?
Different networks need different levels of support. Your download will outline useful considerations, but if you want a clearer view of how agencies can add value across both central and local teams, we’d be happy to explore what the right model could look like for you.
What does ‘good’ collaboration between brand, agency and network actually look like?
True collaboration goes well beyond artwork requests and campaign rollouts. It requires structure, insight, confidence and shared accountability. The whitepaper gives you questions to ask, and if you want to go deeper, we can help you map out a more effective way of working.
How can I tell whether our agency is delivering value, not just activity?
This is a frustration we hear time and again. Output doesn’t always equal progress. The questions in the guide will help you step back and evaluate strategically. And if you’d like an external perspective afterwards, we can provide a transparent review of where value is being created, and where it isn’t.
What should I do if the agency we have is ‘fine’, but I’m not sure they’re pushing us forward?
Most organisations reach this point eventually. The whitepaper is designed to give you a structured way of identifying whether your agency is supporting growth or simply maintaining momentum. Once you’ve reflected, we can help you explore options in a constructive, objective way.
What our clients say about working with us.
"The We Are Acuity team's best traits are how personable and easy to get along with they are, which makes communication easy and them a joy to work with. Always quick to respond, respectful and transparent."
Haris Chaudhry Product Manager Citroën UK
"I have always been impressed with We Are Acuity's service and creativity. They have taken the time to get to know our business and industry and continually add value to the work we brief to them."
Debbie Avens Head of Brand Dignity Funerals
10 Questions to Ask Your Marketing Agency.
Want to take a clearer view of your agency’s strengths? Download our whitepaper and start your review.
01923 244 241
info@weareacuity.com
Creative Marketing.
Local Business Marketing.
Digital Advertising.
Brochure Design.
Branding.
Marketing Strategy.
Automotive.
Charities.
Food & Beverage.
Franchise.
Hospitality.
Retail.
Funerals.
Gyms.
HR.
Education.
