BYD

We produce interactive digital guides that combine structured data clarity with engaging, trackable content, including:

• Interactive trim comparisons and toggle based exploration
• Clear pricing tables and disclaimers designed for confident decision making
• Embedded video and trackable calls to action, including social links
• Dynamic presentation of colours and options
• A distribution model built around a single, always current destination, using a shareable URL and a QR code that always opens the latest version

• Delivered nine new model guides in 18 months, supported by an ongoing programme of updates as pricing and specifications changed.

• Delivered guides that support launches and campaigns, including an accelerated two week turnaround for a major 2025 launch moment at the Goodwood Festival of Speed.

• Strong early engagement on key guides. For example, Dolphin Surf delivered 397 QR scans, 1,500 users, 1m 55s average engagement, and 51,000 interactions, without a coordinated promotional programme in place, indicating significant upside once activated.

• BYD feedback captured the practical value at launch pace:

  “Great work everyone, thanks for your efforts, very much appreciated that we have this before the launch. It really helps show the value of our team.”

  Alex Shaw, Head of Product, BYD UK