BYD

BYD’s retailer network was expanding quickly, but like many National Sales Companies there was no single source of truth for communications, documents, or even a consistently up to date view of who was active at each retailer site. Updates were fragmented across email threads and attachments, making it harder for retailers to find the current version and harder for head office teams to maintain control and consistency as the network grew.

The challenge was not just to build a portal. It was to create a secure, scalable system that improves clarity and governance without creating a heavy admin burden for BYD. The smart move was designing the model so retailers manage their own user access and team lists in return for access to BYD Nexus. This keeps network data current at source while giving BYD ongoing visibility. 

The portal had to do two things at once. Make publishing and access control simple for BYD teams, and make finding the right information effortless for retailers. Retailer portals only succeed when people choose to use them, so the experience also needed to feel like a premium brand touchpoint. A polished, intuitive, brand immersive experience signals that BYD values its retail partners, helping to build goodwill and drive adoption across the network.