What is the Circular Economy?

We’ve written about the #circulareconomy before.

If you haven’t heard of it, the circular economy values reusing products, rather than scrapping them and then extracting new resources. Everything from clothes, scrap metal and obsolete electronics, are returned to the economy or used more efficiently.

This not only protects the environment, but means we use natural resources more wisely, develop new sectors, create jobs, and develop new capabilities.

Up to now we’ve generally taken materials from the Earth, made products from them, and eventually thrown them away as waste. It's a linear process.

In a circular economy, by contrast, we stop waste being produced in the first place.

A circular economy isn’t anti-trade and industry. In fact, the United Nations Conference on Trade and Development says, “the goods of today are the resources of tomorrow at yesterday's resource prices”.

At We Are Acuity we’re big fans of this way of doing things. So, we’re delighted to announce last month we started working with ECU Testing Ltd!

They specialise in the testing, repair, and remanufacturing of automotive electronic control units (ECUs), ABS modules, and other vital components like throttle bodies and instrument clusters.

Sounds technical? Well, it is!

Their expert team are brilliant at diagnosing and fixing common faults in these complex parts, remanufacturing and improving them to as good or better than new. This ensures they perform reliably for years to come, extending the life of countless vehicles.

They offer an unlimited mileage, lifetime warranty on all remanufactured units.

Yes, you read that right. Their rebuilds are so good that they confidently back them for life, as they use components rated higher than OEM standards and have less than a 0.29% defect rate.

And the whole remanufacturing process takes just 2-3 days.

That’s the circular economy in all its glory. What’s not to like?

Thanks to ECU Testing for giving us the opportunity to get involved. If your brand is involved with the circular economy and you are looking for marketing support from an agency aligned with your beliefs, please get in touch!

And Google ECU Testing to find out more about what they are doing! They have a brilliant YouTube channel.

Good for our planet doesn’t have to mean bad for business…if you're a brand invested in the circular economy, like us, we would love to hear from you, get in touch with We Are Acuity today for a chat by clicking HERE.

Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

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