Dear Santa...

It’s that time of year again. Time for children young and old to start writing their Christmas wish lists!

And in time-honoured tradition, the helpful printed Argos catalogue is found resting in lap land.

I remember turning down the corners of pages, hopefully underlining descriptions of toys knowing I’ll likely get the mid-priced item (if I was nice).

And it’s lovely to see my children do the same today. They’re not sharing links with me on WhatsApp (well, not yet anyway). They’re pouring over printed pages, writing them down and pinning them to the fridge – old school.

It’s not the same mega Argos catalogue it used to be, but fair play they still run off thousands of printed Gift Guides. And it makes total sense…

For Argos…

• It keeps the brand front of mind – A physical guide in homes reminds customers of Argos throughout the season.

• Drives sales online and in-store – Inspires browsing offline and buying digitally or locally.

• Builds emotional connection – Printed materials feel more personal and lasting, strengthening trust in the brand.

For us…

• Easy inspiration – A simple way to discover and compare gifts without distractions.

• Inclusive format – Great for families and those less confident online.

• Tactile experience – Fun to flick through, share and plan shopping together.

Right then, time to write my own wish list. What’s on yours?

If you need help with your combined print and digital seasonal campaign, get in touch with us today!