It's all about Automotive!

Effective local marketing is crucial for multi-location brands aiming to forge strong connections with local audiences and drive sales.

But how can these brands equip their local partners with the right tools, resources, and support?

We Are Acuity has recorded its latest Talking Local Marketing Podcast, now available on Apple, Spotify, and Google.

This episode focuses on the #automotive sector and features:

🔥 Mike Darvill: Our Client Partner with experience at Volkswagen UK, BMW UK, Volkswagen Commercial Vehicles UK, Nissan Motors GB, and Fiat.

🔥 Steve Parkyn: Our Strategic Lead with experience at Kia UK Limited, Ford UK, and Peugeot UK.

🔥 Graham Robertson: Senior Communications Manager at Dacia , previously with Hyundai Motor UK.

With over 80 years of combined experience, these experts delve into practical steps automotive brands can take to support their dealers in implementing successful local marketing strategies.

Here’s a taste of what we discuss:

✅  Centralised Marketing Portals
A one-stop shop for marketing materials can empower dealers to run high-quality, consistent campaigns.

✅  Comprehensive Resources
Having a range of accessible and customisable marketing materials is crucial for effective local promotion.

✅  Co-op Funding
Financial support for local initiatives helps dealers access high-impact media channels and boost brand visibility.

✅  Encouraging Localised Campaigns
Engaging dealers in community events and local partnerships builds a positive reputation and strengthens local presence.

✅  Sharing National Marketing Plans
Open communication between manufacturers and dealers ensures aligned and cohesive marketing efforts.

✅  Implementing Reward Systems
Recognising and celebrating successful local marketing efforts motivates dealers and promotes best practices.

✅  Fostering Collaboration and Feedback
Regular forums and feedback sessions help manufacturers understand local market conditions and improve marketing strategies.

Whether you work in automotive or not, supporting your local partners with their marketing is essential for multi-location brands to build strong local connections and drive sales.

Tune in to our 30 minute podcast for insights and actionable strategies to boost your local marketing efforts and help your multi-location brand thrive!

Here's the links to listen. Let us know what you think?

Spotify
Click Here.

Apple Music
Click Here.

Your local retail partners, whether branches, retailers, dealers, franchisees, or affiliates they need your support and you need their's, get in touch with We Are Acuity today for a FREE marketing audit by clicking HERE.

Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

#marketing #advertising #branding