Like a kid in a toyshop.

Direct mail made me feel like a kid (again)

The LEGO Group's latest sets have landed on my doorstep, and it's made me feel, well, like a kid in a toyshop. That's the power of brilliant, well-timed direct mail.

It's brought the toyshop to me and presented all I want for Christmas... the 20cm Gremlins Gizmo, the Goonies diorama, and the £900 Lego Star Wars Death Star. They're havin' a laugh with this one, even at 70cm tall and with 36 minifigures.

Pages from the Lego Late Holiday 2025 Catalogue More pages from the Lego Late Holiday 2025 Catalogue

And here's the clever bit.

Every page is QR-crazy with scannable codes whisking us off to order online, with free delivery over £50 and a Black Friday promise (add to calendar). A perfect mix of print and digital. Simple, smart and incredibly effective.

Let's talk. FREE DISCOVERY CALL Click below to arrange a chat with Peter to see how we can maximise your marketing.

Whoever says print is too expensive has not seen what happens when you combine it with a well-planned digital campaign. It creates emotion. It drives action. It gets talked about. Like this.

If you want your customers to feel this level of excitement, We Are Acuity has been delivering it for over 25 years. We are experts in design and production for print, and we know how to combine it with digital to create real multichannel impact.

Dear Santa, me again...