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Local Marketing Challenge: #06 Local Rollout!

Continuing our series of local marketing challenges, this time looking at the subject of local rollout.

Great marketing is mostly about how well you expose target customers to your products and services and finding the right balance between national and local marketing can be tricky. For multi-location brands, one of the biggest challenges is how to ensure the national brand message is effectively and compliantly rolled out locally.

There are some key areas that require careful consideration and planning.

  • Message Adaptation – national campaigns may not have the same impact locally and might need to be adapted.
  • Brand Consistency – maintaining a consistent brand image and message while allowing for local customisation is a challenge. Local adaptations must of course still align with the overall brand strategy.
  • Quality Control – ensuring that local adaptations do not compromise the quality or integrity of the brand or campaign.
  • Media Preferences – distinct locations may have many and varied media consumption habits and identifying the most effective local media channels for campaign distribution is crucial.
  • Digital vs. Traditional Media – the balance between digital and traditional media may differ locally, needing adjustments in media planning and buying strategies.

Successfully managing these challenges involves a combination of strategic insight, local expertise and flexible execution to ensure that national campaigns are effectively translated into local successes. At We Are Acuity, we have over 25 years’ experience of delivering consistent brand experiences for multi-location brands. We’ve got you covered, from creating campaign copy to managing Meta ads! Want a national campaign brought to life in your local area? Just give us the green light and we will get it sorted from conceptualizing initial ideas to the amazing moment of seeing your campaign live.

If you work within a multi-location brand and would like to discuss your local marketing, why not schedule a FREE 30-minute assessment today here? It will be well worth your time.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

#marketing #localmarketing #local rollout

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