Why staying local is the best option.

I was due for my six-monthly trip to the dentist this week.

For many, it’s a visit they dread – some even actively avoid it. Imagine running a business where some of your customers are afraid to see you!

On top of this, a dentist's appointment means taking time off work, finding a suitable slot, and dealing with the disruption to your day. And of course, there’s the inevitable conversation about costs too – never the best news.

It's a tough gig right?

I’m fortunate my dentist is on the same street I live on, and it makes a world of difference.

Having a local dentist is an incredible asset. But not everyone knows where their local practice is or the variety of services they offer. That’s why local marketing is crucial for the dental sector.

These days not everyone can or wants to take advantage of fixed price NHS dentistry.

The benefits of private dental care are significant and can include a wide choice of services, like cosmetic treatments, as well as shorter wait times and the convenience of early, late, or weekend appointments. For those nervous about visiting the dentist, private practices often have more time to offer reassurance. Plus, many now offer payment plans, making private care more accessible.

But if dentists are not marketing themselves effectively, then people within their local community may not be aware of all the choices and options available to them. An investigation by the Oral Health Foundation showed around one in five (21%) live further than ten miles away from their current dental practice.

Why does local marketing matter when it comes to dentistry?

✅ 72% of consumers research online when making healthcare decisions, meaning that localised content will really hit the spot.

✅ 44% of people research costs before making an appointment, meaning that its vital to talk about the ways that customers can pay for treatment.

✅ 45% of people report feeling anxious about visiting the dentist, meaning there's a real opportunity to reassure as a local team of experts in a familiar location.

A regular trip to the dentist is something that we all need to do.

Doing it locally, when possible, can make the whole experience that much better, just ask mydentist (UK) Bupa Dental Care UK Portman Dental Care Perfect Smile SpaDental Group Dental Care Group Rodericks Dental Partners.

Empowering local practices with the tools and assets to engage with local audiences is a real win-win. With 25 years’ experience in supporting multi-location brands We Are Acuity can help. If you'd like to discuss the opportunities, please get in touch.

If you work within a multi-location brand and would like to discuss your local marketing, why not schedule a FREE 30-minute assessment today here? It will be well worth your time.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

#dentistry #dentalpractice #marketing