We Are Acuity has been working with Book Depository for many years now, primarily on creative ways to help it engage with its massive global customer base. One regular project has been to create everything Book Depository needs to make an impact at book fairs around the world, including Hong Kong, Argentina, Finland and Taiwan…
…We couldn’t continue this without mentioning something. As, at the time of planning this post, we received the news that Book Depository will be closing its business at the end of April. Obviously, it’s not great to be losing a long-term, valued client that we’ve loved working with over the years, but we don’t want to dwell on that now. We’ve produced some amazing creative work with the fantastic Marketing Team at Book Depository, so we’d like to continue to focus on that positive for now, firstly by continuing with our originally planned post…
…The book fairs themselves are on a huge scale, with exhibitors and visitors from all over the world. In this busy, buzzing atmosphere, it’s essential Book Depository stands out and attracts the attention of as many of these visitors as possible.
Our solution was to completely cover an entire wall with thousands of book covers, and then have Book Depository’s key message – FREE DELIVERY ON 20 MILLION BOOKS – punch through the design in huge letters formed from lighter-coloured covers.
The finished wall made a very impressive visual spectacle which was a fantastic head-turner from a distance, and an invitation-to-explore close-up. It really caught the eye of the passing public, and has been used many times for book fairs all over the world.
Book Depository was so pleased with the wall that we were commissioned to create versions for the walls for their head offices in London, Gloucester and Madrid.
Here is a link to the full case study. If you'd like to give your brand a creative boost either nationally or locally, improving relevancy and connection get in touch with We Are Acuity. You can book a FREE 30 minute chat here.
Or if you'd like to read more about Local Marketing have a look at our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog