Is there a better way to show the sheer volume of books available at Book Depository than to show the sheer volume of books available at Book Depository? We didn’t think so. We had a great idea, and also a plan that would bring it to life.
We started by collecting as many book covers as we could from Book Depository. In total, we collected 36,000 assets. Once we’d gone through these and filtered some out, we were left with a grand total of 10,000 book covers to feature.
That number of covers wasn’t overkill either. Our idea was to completely cover an entire wall with the covers, and then have our key message – FREE DELIVERY ON 20 MILLION BOOKS – punch through the design in huge letters formed from lighter-coloured covers.
It would have been extremely time consuming to create this by hand, so to make best use of the budget, we used a bit of AI software called Turbo Mosaic which created the background, then colour-matched covers to create the all-important strapline. Like all AI programs, it was a great start, but needed our creative finesse to improve the final design and give it the real impact we were after.