The market is buzzing!

The UK car market is buzzing with excitement right now as a fresh wave of affordable electric cars is set to hit our roads, making silent, efficient, and fossil fuel-free driving more accessible than ever!

Models like the brand new Citroën UK ë-C3— @Auto Express Car of the Year 2024, the new Dacia Spring— Top Gear Publishing’s EV Deal of the Century, the BYD EUROPE Dolphin — Car Dealer Magazine Power Awards Car of the Year 2024, the new OMODA UK E5, the just-revealed Kia UK Limited EV3 (see last week’s blog!), and the incoming new MG Motor UK Ltd ZS are leading the charge, offering stylish, eco-friendly options that won’t break the bank.

These newcomers all bring advanced technology, impressive ranges, and attractive pricing, making the switch to electric almost a no-brainer for those considering the move. As these models roll out, the UK’s transition to a more sustainable future is set to accelerate, with electric driving now within reach for everyone. Great news!

That is, of course, provided people are aware of these exciting new opportunities and aren’t still caught up in the tired old narrative that #EVs aren't an option for the average person. So, how do brands spread this great news? Through their hard-working local dealers, of course! But how is that done, you ask?

Well, let me tell you about one we prepared earlier…

We Are Acuity supercharged the launch of Citroën’s first fully electric car, the ë-C4, a couple of years ago, electrifying the retailer network and ensuring a seamless, high-voltage debut.

Much like what many brands are dealing with right now, there was a five-month gap between the unveiling and the UK launch. We needed to maintain momentum and local interest until the product officially launched, so we powered up a strategic plan, leveraging the network to keep the spotlight on key features like charging times and range, while addressing customer anxieties about electric vehicle ownership.

We provided clear, energising guidance and timely resources that helped retailers stay fully charged and on brand in all their communications, even during pandemic lockdowns.

What were the results?

An impressive 86% dealer engagement rate in the central launch activity across the period and over 600 downloads from the marketing portal, driving a consistent and electrifying launch nationwide. Wow! If your brand needs to energise its launch activities right now, get in touch. We’d love to help.

If you work within automotive, be it a retailer or at brand level, we’d love to talk about how you could bring your marketing to life. Why not schedule a FREE 30-minute assessment of your approach today, you can do that here? It will be well worth your time.

We also have our latest Talking Local podcast on Automotive with We Are Acuity's Mike Darvill Steve Parkyn and joined by Graham Robertson from Dacia available on Spotify and Apple Music. Here's the links to listen. Let us know what you think?

Spotify
Click Here.

Apple Music
Click Here.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

#marketing #advertising #automotive